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History of Invicta Watch

Thursday, November 20th, 2008


Who is Invicta Watch Group?

Meaning “invincible” in Latin, Invicta watches were actually made as early as 1837. Founder Raphael Picard wanted to bring people high quality Swiss watches at affordable prices. The company began its history in La Chaux-de-fonds, Switzerland - a land well-known for its watch making endeavors.

Swiss watches have been highly coveted by many parts of the world, and Invicta watches picked up in popularity. The name was well known and well established for more than a century. In the history of Invicta watch, one thing has remained constant: Invicta watches are known for their quality and beautiful design. This is as true today as it was a century ago.

Sadly, the “quartz invasion” of the 1970s pushed Invicta watches out of the picture. Invicta watches all but disappeared. It looked like the long history of Invicta watches had finally come to an end.

The History of Invicta Watch Group, Today

The good news is, the history of Invicta Watch Group does not end with the 1970s. In 1991, the descendants of the original Invicta watch name re-formed the company. Today, Invicta watch group is dedicated to bringing you high quality watches that are still affordable and beautiful in design - the same commitment that Invicta Watch was known for more than a century ago.

“In 1837, Invicta handcrafted its first watches with the belief that fine Swiss timepieces could be offered at modest prices. Today, powered by that same maverick spirit, the once-tiny company has become a fire-breathing dragon, worshiped by collectors, but feared by the rest of the watchmaking industry. In 1991, descendants of the Invicta family re-established the brand holding firm to the company’s founding principle. With rebellious zeal, they quickly recognized that Invicta could give a large segment of the watch-buying public that had long been ignored by other companies, unprecedented access to the fine Swiss quality they lusted for, at prices well within their reach. Thirteen years later, the Invicta Watch Group has evolved into the fastest-growing watch company in the business and has sparked a movement that is turning the balance of power in the watch industry.”

- Invicta Watch web site, July 2006

Invicta Watches

Today, Invicta watches are growing in popularity. With many varied styles and types of beautifully-crafted watches, Invicta Watch Group is dedicated to bringing you the very best at prices that anyone can afford. Invicta Watch Group uses cutting-edge technology and the best possible materials to make their watches, including anti-reflective sapphire crystals.

With many different product lines, Invicta Watch Group has something to please everyone. The Angel, Pro Diver, and Elite lines are some of Invicta Watch Group’s most popular. Every year, Invicta Watch Group strives to bring original, beautifully designed watches out of production for consumers.

When it comes to quality, Invicta Watch Group is definitely a name that you can trust. Why shouldn’t everyone be able to afford high-quality, carefully crafted, beautifully designed Swiss watches? That’s Invicta’s goal, and they do it very well.

After all, Invicta Watch Group is one of the fastest-growing names in the watch making industry. The History of Invicta Watch Group, and the quality of the watches that they produce, should speak for themselves. Invicta Watch Group is a name you can trust for high-quality, fashionable timepieces.



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History of Luminox watches

Saturday, November 15th, 2008


Luminox watches are known by the self-powered illumination system that is unique to them, and guaranteed to last for at least ten years. In order to incorporate this facility, Luminox watches undergo additional manufacturing steps that no other watches in the world do. The history of Luminox is closely tied to this unique feature of its watches.

Richard Timbo and Barry Cohen, two business acquaintances who knew each other through their career as sales representatives, were looking for creating a market through branded products or proprietary technology that would place a barrier on competition. They found the Swiss company RMBG, which had a unique illumination technology, and suggested that this technology be incorporated into Swiss watches, and obtained exclusive rights for the use of the technology in Northern America.

The new design watches, which were initially marketed under the brand name of the Swiss company, was soon re-christened Luminox, a name highly suggestive of its unique illumination capabilities that had been derived from the Latin roots Lumi, meaning light, and nox meaning night.

The unknown brand of watches was still struggling to make a mark in a competitive market that laid great value by brand name, when it got a break in the form of a call from a US navy procurement officer. In 1993 the company received an invitation from the procurement officer of the US Navy SEAL teams to supply it with a specially designed range of watches. The US navy’s Sea, Air and Land (SEAL) teams needed a dive watch for use on their night missions. Luminox took up the challenge and worked with its Swiss partner for nine months before coming out with the first Navy SEAL watch in 1994.

This was a turning point in the history of Luminox watches. The seal of approval given by the SEAL improved the credibility of the brand and boosted its image in the consumer market. Demand for the watches started to grow. The company started selling its plastic model Luminox watches.

After selling several thousands of its plastic model watches for five years, the company introduced the first steel version, with carbon fiber bezel, in 1999. The steel version of the SEAL dive watches was an instant success. From this, it was apparent to the manufacturers that if they could make the watches in greater varieties and numbers, the market would absorb them. This spurred the company on to an expansion drive and the desire to introduce new models.

In the fall of 2000, the company came out with an all steel series and an all titanium series. The new launches were again greeted with resounding success, as the market lapped up both the products. These series incorporated features that are found in what are considered fine watches, and included 10-year lithium batteries, sapphire glass crystals and anti reflective coating.

The company also developed a new version that was targeted at special customers adding freshness to its range.

If the call from the US navy was a major milestone in the history of Luminox watches, the Air force was not to lag far behind. The company received a call in 1999 from the Edwards Air Force base informing them that they loved the watches produced by them, and would like to have a version for use during their bombing missions. The requirement was to develop something specifically for them, and not to supply or even adapt the version that was supplied to the Navy. This gave rise to a series of watches that was developed for use by F-117 Nighthawk stealth pilots.

Luminox subsequently acquired rights to develop watches for the unique requirements of aviation industry. Thus was born another range of watches in the Luminox group.

The company is now working on plans for new ranges of watches for meeting both the requirements of the Navy and the Air Force, and is also taking several measures to retain and consolidate it’s hold in the retail market.



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