Archive for the ‘Branding’ Category

Designer Watches A Creation Of Marketing And Not By Design

Friday, January 9th, 2009
Jamila Shaikh asked:


The first timepieces were believed to have been sundials, though non mechanical, these devices were able to give a good indication of the time of day by tracking the suns movement. The portable time piece did not arrive until the 16th century and continued to evolve throughout the 17th century. With advances in technology the portable time piece developed from the pendant watch to the wrist watch. Now sufficiently small to enter the jewelry section, more and more elaborate designs were being created, with such beautifully crafted artwork to suit individual tastes, the designer watch was born.

For a watch to be a designer watch, by definition like any item of designer clothing or accessory, a designer has to be associated with its creation. Though there are a limitless number of designers out there, only a few of these do we usually accept as authentic designers and their creations as being designer made. The reason being the term designer is usually given by us after millions have been spent branding the person, so much so that they become a household name. It is this branding and marketing which elevates the prices of these watches and tempts fraudsters to create cheaper imitations. Agreed the reliability and quality of a watch has a part to play in enhancing a company/ designer name, though compared to the image created through marketing, this is usually a small part.

It is not always easy to tell the difference between a genuine designer watch and an imitation, e.g. a fake Rolex or an authentic Rolex, but there are a few tell tale signs to look out for. The key one being movement, a smooth sweep is a must for most designer watches, followed by craftsmanship. With cheaper mixes of alloys generally being lighter, fake designer watches will tend to weigh less than their more expensive authentic counterparts. However the weight rule may not always apply to the mid designer watches range such as Armani watches, Dolce and Gabbana watches ( D&G watches ) etc.

As a child, the colour, the look and the feel, are just some of the attributes of watches which intrigued me. With so many to choose from, so long as it looked good, felt comfortable and I was able to tell the time should anyone ask me, that was all that I needed from a watch, the brand name just did not matter. These days the above is only half of what many of us look for; the watch must be a big brand name at least and preferably depending on our budget restrictions a designer name.

Like any fashion accessory, yes the look and feel is important, but the image designer watches perceivably create may be equally important. Big brand names after huge efforts in marketing creat a perceived great image and everyone wants to have a good image, preferably one that stands equal or above those people they tend to mix. It is this obsession with image that continues to drive our fascination with designer watches.



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Business Holiday Gift Ideas

Thursday, December 25th, 2008


Here are some well thought holiday business gift ideas. They are creative and unique ways to reward your clients and employees this holiday season.

Corporate gifts that are unique, usable, and long lasting are the best. Set yourself apart from others this season with well thought business gifts.

Corporate gift pens are great business holiday gift ideas due to the fact they are so useful. These are items that will be used over and over again.

When giving business gift pens you can make what’s extremely functional equally fashionable. That of course makes them more appreciated and more likely to be kept around after the holidays.

A huge variety of pens suitable for corporate gifts come from the Waterford company. One pen perfect for a business gift from Waterford is the Lismore. The Lismore has one of Waterford’s most popular crystal patterns. Classic Gothic Architecture of the Lismore castle inspired this pen’s design. Giving a holiday business gift with this kind of history makes something to be remembered.

Custom fountain pens also make great holiday gifts. Designed in Italy Romet Fountain Pens are ideal corporate gifts. They are made from rolled and layered resin. The way these pens are made form a unique pen where no two are exactly alike.

A tried and true holiday business gift idea is giving corporate gift baskets. Perfect for an office or department holiday gift baskets are a holiday favorite. It’s great to give a business gift that can be shared. Everyone loves to get gift baskets, they’re always well appreciated.

Easily shipped and enjoyed by everyone in the office Christmas business gift baskets offer the perfect holiday business gift idea for most.

Different than other gift baskets, Corporate coffee gift baskets are well received gift baskets. Remember, America runs on coffee.

A perfect gift everyone is sure to enjoy, Chocolate corporate gift baskets are one of my favorite types of gift baskets to give and receive.

Holiday baskets with aromatherapy candles are perfect for the stressed out over worked client during the holidays. You can even find baskets that have massagers, scented oils, relaxing compact discs, and other thoughtful items that will be kept long after the holidays.

When giving gift baskets make sure yours stands out. Look for gift baskets that have usable items that will be kept long after the holidays. Business holiday gift ideas should be unique.

Items that have a sport’s theme show your clients you know their hobbies. Golf balls, water bottles, and caps would all make great business gifts. Creativity is key to memorable holiday gift giving.

Callaway, Nike, Taylor Made, and Titleist are all fine companies to associate your brand with. Custom logo golf balls from any of these companies make ideal business gifts. Golf balls with your company’s brand on them are appreciated and usable. The recipients of these gifts get a fun item and you get repeated voluntary exposure of your logo during a very popular past time. Custom logo golf balls make relatively inexpensive holiday gifts. Using this business holiday gift idea will reward the recipients and you for a long time to come.

Sports bags, back packs, golf bags, or totes will all make appreciated corporate gifts. Custom imprinted bags should be specific to your clients. How many of your clients are golfers? A custom golf bag makes a great corporate gift. You can even give custom PGA tour bags. Custom imprinted Nike bags make great business gifts. Go even further with your gift giving and marketing fill the bag with custom logo golf balls.

Promotional bags are one of the most functional business gifts available. The fact they are so functional means a great gift for your clients. Repeated use by the client means exposure

for your business name, logo, or message.

Custom clocks are business holiday gift ideas sure to be kept and used years past the holiday they were received. These corporate gifts can decorate offices or homes. Your loyal clients will proudly show off your well thought gift for years to come.

You can have your business’ logo associated with such names as Bulova, Seiko, Thomas Tompion, and Waterford. A well respected name in clock making Bulova, would be company you could be proud to give. Seiko is a great name that has been around for years. Thomas Tompion was a master clock maker from England. Thomas Tompion is known today as the father of English watch making. The Waterford name has been associated with fine gifts for years. You can proudly have your clients associate your company with all of these names.

Watches make unique corporate gifts. Customized watches stand out in the minds of the recipients. They are also easily branded with your logo making them more personal. They are very usable guaranteeing repeated exposure of your brand.

Bulova, Charles Jourdan, Cititzen, Jean-Louis Scherrer, Movado, Tommy Hilfiger, and Wittnauer

all have watches you can customize and give as great holiday business gifts. Branding with one of these guarantees you will have a reusable and truly unique corporate gift.

Giving great business holiday gift ideas takes creativity and thought. If you wait until the last minute your customers, clients, and prospects won’t think you care for them like you should. The life blood of your business deserves something as great as themselves so be creative. Start looking now for your business holiday gift ideas.

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Longines Watch Preserves the Most Precious Moment for You

Monday, November 17th, 2008


In 1866, father of Longines Watch Francillon built the first Longines factory on the outskirts of Saint-Imier, on the right bank of the Suze river near a place called Les Longines(meaing long and narrow fields in the dialectal French of the area), and put it into production the next year, which gave birth to the first Longine core L20A.

 

 Longine Watch’s classical winged hourglass symbol was designed by Earnest Francllon with the unconceivable time as the design inspiration.

Longine watch became an officially registered original Longines brand in 1880, in Switzerland, which made it the oldest brand in Swiss watch industry, then in 1889, its flying wing sandglass brand got officially registered in  Swiss Federal Office of Intellectual Property.

 

 In 1885, Longines won its first hornor at the Universal Exhibition in Antwerp. Further success followed in Brussels, in 1897, Paris in 1889, 1900 and 1925, Milan, in 1906, Genoa, in 1914, Bern, in 1914, Philadelphia, in 1926 and Barcelona, in 1929. Longines’ record of 10 Grand Prix and 28 Medaillles d Or has never been equalled by any other watch manufacturer.

 

 Based on varied models of 1920 and 1930, Longine Watch launched classical Longines Dolce Vita serie and two years later the “Elegance and Individuality” with Audrey Hepburn and Humphrey Bogart and other modern film stars present,. This first Longine ad. is still used today.

 

In 2001, Longines celebrated the 30 Millionth Longines Watch with a commemorative collection of 990 pieces featuring an limitation of 990 caliber movement. Later that year, this collection won Swiss watchmaking’s most important prize: The Watch of the Year award, voted by the readers of the Swiss magazines L’Hebdo and Schweizer Illustrierte.

 

 Disinterruptedly used and constantly updated, the world’s oldest registered brand name in watchmaking industry– Longines, with its winged hourglass logo will definitely live through the test of time.



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Legend of the Moon Watch:omega Speedmaster (i)

Sunday, November 16th, 2008


When you look up to the sky by chance and see the moon, what will you think of? A bosom friend who you have not met for a long time, or attractive and familiar scenes of hometown? Or maybe you will call to remembrance a childhood dream of being a spaceman? Or maybe you have been a very successful man with a moon phase watch on the wrist where collects your loving moon? Or maybe you will think that it is good to wear a watch which had been to the moon and participated in spacewalk?

Yes! A moon watch!

Omega Speedmaster is the first and only watch ever to have been to the Moon. I believe that most watch lovers have known this, since it is how Omega advertised this edition. However, if you probe the space exploration competition between USA and Russia in 1960’s and 1970’s, more questions, puzzles and discussions will be found behind the legend, making Speedmaster more attractive.

Omega was created in 1848 by Louis Brandt, and it is said that this name was suggested by brothers Btandt’s friend Henry Rikckel, and was made as a name for Omega products for the first time in 1894. At present, Omega watches mainly include Seamaster of 1948, Constellation of 1952, Deville of 1967, Dynamic of 1968 and Speedmaster, which is our subject of today. Speedmaster Omega was created in 1957 as sports chronograph, with the idea of being a strong and persistent watch with clear makers and easy to read. The rigid case made of steel makes the watch to be water resistant to 60m. Since part of the design is from Seamaster, therefore the pattern of hippocampi is also used in Speedmaster. The soft steel protects the movement from the effect of magnetic force, ensuring the stability and persistence of the watch, the hour hand of wide arrow shape and tachymere on the bezel make the time is easy to read.

Speedmaster of first generation was created in 1957, and the Reference code is CK2915. Soon Omega presented the changed edition of Speedmaster in 1959, and it did not use wide narrow shape hour hand but narrow and long arrow shape, the diameter was also changed from 39mm to 40mm because of the O-ring Gasket being added to the timing button. Since then and before 1966, Speedmaster did not change a lot but only to make a few changes on the hands and the dial.

Four years after Speedmaster coming out, the space competition began. On 12th, April of 1961, Russians had their first manned space flight, and spaceman Yuri Gagarin became the first man who entered the orbital of space and earth. It is said that what Yuri Gagarin wore was Sturmanskije Rodina watch made by Russia (Although watches made by Russia were quite stable, persistent and accurate, it is said that Russian spacemen changed to wear Speedmaster later. And in the space station project run by USA and Russia, Speedmaster was appointed as chronograph. Omega used to launch a limited edition of 250 pieces for this, with a sign of Apollo-Soyuz Mission at 12 o’clock position on the dial.)

After that, USA strove with Russia, president John F. Kennedy swore to probe the space and expressed the determination of landing on the moon. The USA space center NASA also started a string of space missions. In the early Project Mercury run by USA, it was not limited that if the spacemen had to wear a watch during the mission or not, so no problems arising from the appointed chronograph. On 24th, May of 1962, USA spaceman Scott Carpenter wore a watch of Breiting Navitimer Cosmonaut and drove spacecraft to enter the outer space orbital. According to the record, this is the first Swiss watch which had been to outer Space. Before Scott Carpenter, there were three Americans who entered the outer space. It is known that John Glenn wore no watch with him, as for Alan Sheppard and Virgil(Gus)Grissom, they had passed away before someone began to probe this thing.

It was in 1962 that NASA started to consider choosing a watch seriously for spacemen in projects Gemini and Apollo. It is pointed that the purchase men went to the watch shop of Corrigan in the downtown of Houston directly and bought six chronographs (not special made but could be bought by everyone) from different companies (Omega, Rolex and Longines) and then back to the space center to have strict tests. The watch was being tested in the vacuum of simulated outer space, including variations in temperature ranging from -18°C to +93°C, accelerated centrifugal force of 12G, furious shaking and bumping tests. Of course water proof, anti magnetic and shockproof tests were also needed. Eventually, Omega Speedmaster stood out.

On 3rd, October of 1962, Wally Schirra first wore Speedmaster and drove spacecraft of Sigma 7 into the earth orbital. On 15th, May of 1963, Gordon Cooper drove Faith 7 into the earth orbital; meanwhile he wore Speedmaster Acutron Astronaut (the first entering outer space American watch) for a test. Later Cooper summarized all the opinions from spacemen in Mercury Project, and chose Speedmaster as the appointed chronograph.

On 21st, Sep of 1964, Director of Flight Crew Operations Donald “Deck” Slayton formally issued a certificate to appoint Omega Speedmaster as the chronograph for USA space flight, and started to distribute Speedmaster to spacemen as a part of standard outfit in Gemini 3 and Apollo after 1965.

On 18th, March of 1965, Russian spaceman Alexei Leonov had the first spacewalk, but he did not wear a watch outside his space suit. It is said that inside his space suit, he should have worn a watch made by Russia just as Yuri Gagarin, but nobody could prove that. But what is interesting is that later Alexei Leonov also participated in Apollo-Soyuz Test Flight, and he wore Speedmaster just as other US spacemen did. On 4th, June of the same year, the US spaceman Edward Higgins White, II took Genini to have USA’s first spacewalk, and he wore a Speedmaster with Vecro watch band on the sleeve of space suit, so Speedmaster was certainly the first watch which exposed in the severe environment of outer space. With the photo of Edward H. White, II’s spacewalk becoming the cover of Life Magzine, Speedmaster suddenly attracted watch lovers from all over the world. What is interesting is that Omega did not know what NASA did about the watch until Edward White’s spacewalk were shown to everybody and got surprised just as others did.

Edward White still wore this Speedmaster(Reference ST 105.003), until when he was on a training for Apollo 1 and unfortunately died in a fire accident together with his colleagues Gus Grisson and Roger Chaffee. But the strong Speedmaster survived from the fire, and was given to Edward White’s wife as memorial, later it was passed on to Edward White’s son Edward H. White, III. After Edward H. White, III wore this watch for many years; it was locked into the steel safe and has been kept until today.

Then the greatest adventure and scientific achievement in human history came, which was Apollo 11 spacecraft landed on the moon on 21st, July of 1969. As we all know, when Neil Armstrong stepped out of spacecraft he said “It’s one small step of me but a great step of man.”, which made thousands of TV audience so impressive. But not as everybody imagined, the first one who wore Speedmaster and stepped on the moon and made Speedmaster the first and only watch ever worn on the Moon was not Neil Armstrong, but his fellow Edwin(Buzz)Aldrin who did that just after him. Armstrong had left his inside the lunar module as a precaution after an in-cabin timer had malfunctioned. Aldrin was wearing it more exactly on his forearm, strapped with Velcro around the sleeve of his bulky space suit, so this was the first Speedmaster landed on the moon. But it is a pity that this Speedmaster was stolen on the way to Smithsonian Institue for displaying, and it had never been seen since then.



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Swiss Watch Replicas

Wednesday, October 8th, 2008


It is but natural that the Swiss made replica watches should also be high in demand. This is because, like the original models, the replica watches display the best in terms of features and functionalities. A lot of technical expertise and creative brilliance goes into the design and manufacture of a Swiss Watch Replica and the results are there for all to see.

Almost every Swiss watch that you come across is a very expensive item, which is generally because of their good quality and loving style. If you have hundreds and thousands of dollars, then it is not a bad idea to have watches from the top producers of those who like Rolex, Omega, Breitling, rings & Ross, Ferrari, Chanel, Cartier , IWC, Franck-grinding, Officine Paneria, Patex Philippe and a few others. However, if you do not get a high paid or just work as part time, then it is a little unrealistic for you to have an original designer. If you need to purchase luxury designer watches which do not have to spend too much money you can choose a reasonable and reasonably priced item. Swiss watch replicas are good choices for experiencing the same quality and style as authentic Swiss watches. You will find something new if you have some time to sit down and find yourself a replica of these Swiss watches.

 

 

Save money with watch replicas

 

Occasionally, you would buy accessories. Spending thousands of dollars in a watch which you may not wear very often is a waste of your money. If you need to feed your family, again this will be a total waste of money. A person with a simple lifestyle will not need to buy an ostentatious Swiss watch without a cause. You will not need to wear the true diamond watches when attending your child’s school activities and you will not require an expensive Rolex watch when you are in outdoor activities on a Sunday afternoon. The luxurious and stylish Swiss watches can be a good option for the black tie professionals. If you are not among those professional people attending corporate meetings then buying an expensive watch will not be sensible.

 

Swiss watches replicas are the highest grade replicas

 

If you really want a Swiss watch because of its stylish design then you can choose Swiss watches replicas which still meet your desires. There is absolutely no harm and problem in choosing a duplicate time piece unless you let yourself to be fooled by the cheaper retailers. You can avoid quality problems from buying your item in famous replicas stores with high standards, where you can ensure the best quality replica watches. These watches are also very realistic that you will never be embarrassed just for the replica watch on your wrist. However you should know that there is a much higher percentage of buyers who choose replica time pieces over the legitimate Swiss watches.

 

It is important that you know not all the Swiss watches that are sold in the market are dependent though which is simply because a few of the watches are poorly crafted. You can go for this less expensive option in high quality wrist watches quite easily. All it would take are a few hours at the Internet, where you would be sure to find some very reputed retailing sites involved in the sale of Rolex replicas as well as replicas from other brands. You can browse through these web pages to know more about our favorite models of Swiss Rolex replica watches and select a deal that ensures the full value for your hard earned money. One of the best ways you can determine whether the Swiss replica watch is of great quality is to differentiate their grades or you can just purchase them from a retailer with good reputation such as idolreplicas.com that offers top quality and grade in Swiss replica watches.







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